Overview
Our Atlanta favorites, The Weather Channel, chose Wiretree to help redesign and redefine their Advertiser Sales Media Kit site. We are big fans, having worked on the first weather.com website back in 1996, and being loaded up with TWC apps on our Palms, iPhones, and iPads.
Built for prospective advertisers and media buyers, the TWCMediaKit.com site needed a fresh new look to keep up with their constantly advancing brand image and innovative new advertising capabilities. We took fragments and design direction from their emerging brand campaigns, then designed a clean and clear site that is easy to navigate and fosters discovery of all the multichannel ad products they offer.
With over 1,000,000 monthly visitors, the immense volume of traffic pretty much sells itself, but the wizards in the ad department can provide advertisers with enough incredible audience targeting and weather-based triggering of their customized ads to suit any marketer’s fantasies.
If you are shopping for receptive eyeballs, turn to The Weather Channel to be your rainmakers!
